Market Research & Competitive Analysis

One of the cornerstones of an effective business strategy is to have a solid understanding of the markets that will be served and the competition within those markets.  Many small businesses do not have the time or the resources to conduct these assessments. Purchased studies can be expensive and still not provide the insights that are needed to develop an effective strategy. 

Corradeo Consulting takes a very targeted approach to market research & competitive analysis.  We will work with you and your management team to define the very specific questions that you need answered. We will then help you determine the right approach for obtaining the information, from helping you develop the internal research capability, to performing the research for you, to helping you select the right research report or third-party market research firm to conduct more extensive analysis.  

Contact us to learn more about how Corradeo Consulting can help you obtain the information you need to fine tune your business strategies and plans.

Inbound Marketing

For many services companies, traditional marketing and sales tactics don't work well with today's internet-savvy customers.  The ideal customer for services companies are those that are resource constrained.  But this very constraint makes it difficult to get them on the phone, arrange a meeting, or even get a response to an email. These customers view your sales calls and emails as nothing more than an annoying interruption.  Inbound Marketing tools such as blogs, podcasts, video, eBooks, enewsletters, white papers, search engine optimization (SEO), and social media marketing can help you earn their attention and draw them to you.

Corradeo Consulting can help you develop an Inbound Marketing Program that can help prospective customers find you.  We can help you transform your website into an inbound marketing engine, develop a content marketing program that can be executed by your team, utilize social media as part of your marketing program, and integrate the program with your lead qualification and sales activities.  We can also help you execute the program, including managing website enhancements or ghost-writing a blog on your behalf.

Contact us to learn more about how Corradeo Consulting can help you make better use of your limited marketing resources to produce more, qualified leads through Inbound Marketing.

Outbound Marketing

Although Inbound Marketing is a growing trend, Outbound Marketing still has an important role for most companies.  Outbound Marketing tactics include company brochures and flyers, case studies, direct mail campaigns, advertising, trade shows, and other promotions. 

Corradeo Consulting can help you choose the right mix of inbound and outbound marketing tools for your business.  We can also help you refine your messaging to better match your business goals and customer needs. And, we can help you implement the program, including creating brochures and flyers or helping you plan and execute participation in a trade show event or conference. 

Contact us to learn more about how Corradeo Consulting can help you create a strong "brand" image for your company in the eyes of your prospective customers.

Sales Team Assessment & Development

While it would be nice if good products and good services "sold themselves", the reality is they do not.  A well developed sales and business development program is essential for achieving the objectives of your business plan.  When sales targets are not being met, the natural inclination is to fire the sales people and replace them.  But for knowledge-based businesses, the reasons may be more complex and the best solutions may be very different.

Corradeo Consulting can provide you with an independent assessment of your entire sales program.  We will help you identify the root cause of the shortcomings in your sales effectiveness, from staffing issues, to training issues, to organizational or process barriers that are standing in your way.  We will also recommend solutions and help you implement those solutions for a more effective sales program.

Contact us to learn more about how Corradeo Consulting can help you transform your sales team into a dynamic and productive order-producing engine.

Vendor Selection & Management

A comprehensive marketing and sales program may create the need for a number of tools and services from a variety of vendors.  Customer relationship management (CRM) tools, research tools, website development and hosting services, traditional marketing and advertising firms, SEO and blogging services -- all of these may be needed to implement your overall strategy.  Choosing the right software and services for your company can be daunting, especially if marketing and sales is not your "first language".

Corradeo Consulting can help you identify and evaluate the software and services that will best fit your company's strategy and culture.  For companies that do not have an internal marketing organization, we can also provide the ongoing management of these services on your behalf.

Contact usto learn more about how Corradeo Consulting can help you create a world-class marketing and sales capability without distracting you from your primary business.